Many retailers are affected by the changing seasons, and e-commerce businesses are no exception. Certain products simply aren’t as popular at some times of the year as they are at others. Few people are likely to buy their Christmas decorations in the middle of spring, just as few are likely to splash out on a full summer wardrobe during the dead of winter.
Whether you sell exclusively online, at a market stall, or in a brick-and-mortar retail outlet, space is at a premium. Nobody needs pallets full of stock that they won’t be able to shift just hanging around and taking up room that could be better used for items people actually want to buy.
This is where sensible (and seasonal) use of a dedicated self-storage solution can help you out.
Rotate Your Stock
The key advantage of having a self-storage unit standing by is that you get to rotate your stock as needed. Whether you dabble in e-commerce or in-person sales, you want your current hot sellers to be close at hand for quick packaging and distribution. Likewise, you don’t want your base of operations to be filled with less popular items that are just getting in the way.
You already know what items are going to sell at certain times of the year, so plan ahead. When the schools open in September, put your summer stock into storage and take out your winter gear. As soon as Easter is on the horizon, swap them back.
You can’t always tell what’s going to be a big seller. If you strike on a particularly popular item, you want to strike while the iron is hot and order more. A great idea, so long as you have the room in your shop or home to keep it all. By putting items that aren’t in season into storage, you free up room to capitalise on the latest craze. This is particularly useful if those hot items are going to be a one-off, flash-in-the-pan fad—nobody wants to miss out on that!
Many retailers end up selling slow-moving stock at rock bottom prices and even at a loss just to free up room for incoming merchandise. Unless you’re selling dated or perishable goods, there’s no need to take that kind of financial hit. Christmas decorations that you fail to sell this year will be just as good next year. The same applies to Valentine’s Day, Easter, and Halloween, as well as non-holiday stock like patio furniture, paddling pools, and outdoor furniture. Don’t lose money on these items; invest in a storage unit and put them away for another day.
Personal Seasonal Storage
Of course, it’s not just businesses who can benefit from an all-year storage solution; individuals and households can do the same thing. Why cram your home with belongings you only use for a few months of the year? With a self-storage unit, you can swap out your winter and summer wardrobes, trade your garden furniture for your Christmas decorations, your family bikes for your space heaters, and so much more as the weather dictates.